Demat Accounts In India: The number of women investors is increasing rapidly in India. According to a recent customer trend from Axis Direct, women-led demat account openings have surged 129 per cent since 2021.
The latest data points to a strong rise in financial participation and inclusion in India which is projected to remain the world's fastest-growing major economy in the world.
As per Axis Direct, mutual fund (lumpsum) (49 per cent) and systematic investment plans (33 per cent) account for the majority of total investments by women, underscoring a strong preference for disciplined, long-term financial planning over short-term market exposure.
Investments in direct equities, derivatives and commodities remain minimal, further reflecting a risk-aware investment approach. This trend reflects a focus on consistency, diversification, and goal-oriented investing.
The preference for systematic investing is particularly pronounced among women in the 26-45 age group, who are leading SIP adoption. Younger investors below 25 and those above 45 tend to favour mutual fund (lumpsum), reinforcing their role as a trusted and accessible investment avenue across different life stages.
Nearly 64 per cent of equity orders placed by women are executed online, Axis Direct data showed.
"These trends collectively point to an evolving investment narrative wherein women are not only entering the markets in greater numbers but are also shaping a more disciplined and resilient investing culture," Axis Direct, which is a subsidiary of Axis Bank, said.
Axis Direct, with over 5 million customers, offers investment solutions like equities, mutual funds, SIPs, IPOs, derivatives, bonds, NCDs, ETFs, and FDs.
