Brandman Retail CEO: Brandman Retail has appointed Devendra Singh Negi as its Chief Executive Officer (CEO), the company said in a release.

The company said that Negi's appointment signals a “focused push towards the next phase of growth”.

In this role as Brandman Retail CEO, Negi will lead the overall business strategy, driving operational excellence and strengthening brand partnerships.

He will also work towards expanding the company's presence across retail and digital channels, to accelerate business growth and build a stronger, more agile organisation for the future, the release said.

Brandman Retail is a distributor and retailer of international sports and lifestyle brands, with a pan-India presence. 

Brandman Retail CEO: Who Is Devendra Singh Negi?

Devendra Singh Negi brings over 28 years of experience across retail, e-commerce, and quick commerce, with deep expertise in building and scaling business verticals. Over the course of his career, he has worked with leading organisations including Tata Cliq, Reliance Retail, Reebok, Nike, and Lotto, where he has led large-scale operations, managed full P&L responsibilities, and driven business expansion across diverse categories.

In his last assignment, Devendra Singh Negi was a founding team member at Tata CLiQ, where he worked for over a decade and established the Footwear, Sports and Fitness Equipment, Travel, Handbags and Accessories businesses across the popular to premium segments for the platform.

Devendra Singh Negi's experience also includes leading the launch of HOKA in India at Tata Cliq, where he worked closely with global stakeholders, navigated regulatory processes, and helped build omni-channel and digital-first retail frameworks from the ground up.

Brandman Retail partners with ANTA Group to bring Wilson and ANTA to India