Fintech platform PayU has announced the launch of its AI-powered Outbound Voice Call Assistant. PayU is known for providing payment gateway solutions to online businesses
In a press release, the firm said that the launch marks a key step in its broader strategy of becoming an AI-native organisation across the merchant lifecycle.
The fintech said that its AI-powered Voice Call Assistant will address the merchant onboarding challenges by eliminating the physical interventions.
PayU said that its new AT tool will engage merchant leads, especially those who have not initiated their onboarding journey. Through natural, conversational interactions in English and Hindi, the assistant guides merchants through the onboarding process while capturing essential business information such as website details, expected revenue, and business category.
"This enables faster verification, improved lead qualification, and significantly reduces drop-offs by connecting merchants with the right support at the right time, while enabling seamless handover to account managers for timely human intervention," the company said in a statement
Manas Mishra, Chief Product Officer, PayU and Wibmo, said that the industry is entering an era where Voice AI is becoming a core driver of how businesses operate and grow.
“Our AI-Powered Outbound Voice Call Assistant is one example of how we are removing friction across the merchant lifecycle, from onboarding to activation and beyond, while enabling our teams to focus on deeper, high-impact engagement,” Mansa Mishra said.
PayU is a diversified fintech platform with Prosus as an investor. It operates businesses that are regulated by the RBI and offers advanced solutions.
